Sometimes when working on a project you need outside sources, knowledge of what you are working on. If it is a tech company generally you wouldn't want to use something like fruit for a logo. But it could be their thing. So studying into the company you are working on is a must!
Also When working on a project and staring at the same screen for how ever long, you need outside eyes to look into your project. plus it is great for them to see the small things you missed!
While working on the marketing picture for the Jam company I needed to get outside eyes to see where I was going too light or too dark, also those little spelling mistakes are so easy for other people to see.
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